A client said he was having a really hard time promoting his MLM, so we decided to take a look at that. What are the problems? Why don’t people respond to a great product or opportunity the way we would like them to? What’s wrong?

Financial pain and the risk associated with making yet another unfit decision placing yet another burden on an already strained or broken household. The inner will to win we want to reach in our prospects, that they cannot truly support in themselves, for fear of either success or failure. These are some of the largest obstacles in the path of virally growing a majestic thriving business network.

So, what? Do we take everybody to church and ask for penance and a few bucks to generate a balanced enough individual to be able to consciously make the right choices to benefit them? Then we show them the “Plan?” How do we generate a message so powerful that it wakes up enough hope in a person that they come out of the slumber of grinding media abuse to focus on something that could bless them if they chose to participate?

It all starts with the idea of “Whats In It For Me” (WIIFM)

You have natural barriers in the human mind ready and waiting to eliminate your advertising. Using sub-optimal methods that conduct an ill conceived message has killed many a well meaning company, so if you are reading this, sit up and pay attention.

The magic formula is to get people to become excited about a message. Not just excited, I mean excited enough to lose the fear of telling others. I mean “Oh My God!” excited. That wow factor in a message suspends temporarily the belief that the reader could not benefit like everyone else from the purpose of the message. This is the first step in harnessing the mind of a reader of your message and directing them consciously toward what you believe will benefit them.

It starts with understanding what your product or service can really do on the highest levels. Not that it has this function, but what it does to make life better. From this vantage point of product usefulness comes what we call “The Irresistible Offer”, which is your businesses highest benefit distilled into a catchy idea and phrase.

Domino’s did it long ago with “Our Pizza to your door in 30 minutes or less, or it’s free”

The idea and the benefit of an irresistible offer trigger a response to become more aware right now and focus to see more clearly the immediate benefit of taking the call to action and receive the desired end result.

In a viral system, we develop a base in email, currently the platform of choice though that could change as the internet may soon dictate a higher base of communication. It is easy and free. No resistance there financially for the giver or the receiver.

We integrate a subject line that makes it a no brainer to open the email. The email links from within to a simple page that does not scroll, with a video on the left and a call to action asking for the visitor to place their name and email in the opt-in form on the right. This is a highly efficient flow design if the message is wrought well. Upon the submission process, the visitor is actually entered into more than an email database.

They are actually entered into a Tell_A_Friend software of your choosing. The submit button carries them to another page which plies the visitor with the opportunity to take advantage (if your smart with a no risk financial reward attached) of sharing the message they just responded so well to with their friends.

1-2-3. Email – Squeeze page – Viral Friend contact tool. This gets you the email to continue marketing to plus the viral message development. It all depends on the message. If you can put it in a way that it’s an obvious irresistible benefit, usually with as much immediate gratification as possible, you will break through many of the mental barriers and succeed virally.

~Chris